Most mascaras force you to pick one benefit – length, volume or care. Almay Multi-Benefit Mascara is designed to do all three at once, giving definition, lift and softness in a single step while staying gentle enough for sensitive eyes and everyday use.

A conditioning complex featuring panthenol, aloe leaf extract and tocopheryl acetate helps support lashes so they feel softer and more conditioned over time. Hydrolysed keratin and hydrolysed wheat protein/pvp crosspolymer help coat each lash for a fuller appearance, while a blend of beeswax, carnauba wax and myrica fruit wax provides structure and flexible hold.

The formula has a smooth, creamy texture that glides on evenly from root to tip, building definition without dragging. Film-forming polymers and acacia senegal gum help create a flexible, smear-resistant veil around each lash, so your look stays crisp and flake-resistant throughout the day while lashes still feel lightweight.

The brush is designed to grab and separate lashes from the base, allowing you to build intensity gradually without clumps. Apply one coat for clean, everyday definition or layer additional coats while still damp for more visible length and fullness. The conditioning formula removes easily with your usual eye make-up remover.

Multi-action formula delivers length, volume and definition in one step without feeling heavy.Conditioning blend with panthenol, aloe and vitamin E derivative helps lashes feel softer with repeated use.Flexible film formers support curl and wear, helping reduce smudging and flaking during the day.Beeswax and carnauba-based wax system builds structure while allowing smooth, clump-resistant application.

For a polished eye look, pair with Almay eyeliners for definition and Almay eyeshadows for added depth and dimension. Follow with an Almay eye make-up remover at the end of the day to cleanse effectively while respecting the delicate eye area.

A multi-tasking mascara that delivers visible length, volume and care in one gentle, everyday-wear formula.

Aqua ((Water) Eau), Myrica Pubescens Fruit Wax, Cera Alba ((Beeswax) Cire D'abeille) Polyurethane-35, Cera Carnauba ((Copernicia Cerifera (Carnauba) Wax) Cire De Carnauba), Potassium Cetyl Phosphate, Acacia Senegal Gum, Steareth-21, Isosteareth-200 Linoleate, Cetyl Alcohol, Pvp, Dibutyl Adipate, Hydrolyzed Keratin, Panthenol, Alanine, Leucine, Lysine Hcl, Aloe Barbadensis Leaf Extract, Phytantriol Tocopheryl Acetate, Hydrolyzed Wheat Protein/Pvp Crosspolymer, Nylon-6, Butylene Glycol Triethanolamine, Hydroxyethylcellulose, Stearic Acid, Simethicone, Trisodium Edta, Phenoxyethanol, Caprylyl Glycol, Methylparaben, Ethylparabe. May Contain [+/-]: Black 2 (Ci 77266), Iron Oxides (Ci 77491, 77492, 77499)

• Step 1. Start with clean, dry lashes, ensuring any previous make-up or skincare residue is removed.
• Step 2. Wipe excess product from the wand tip if needed to prevent over-loading.
• Step 3. Place the brush at the base of your lashes and wiggle gently from root to tip to maximise lift and coverage.
• Step 4. Repeat on the other eye, then add a second coat while the first is still slightly damp for extra length and fullness.
• Step 5. Use the tip of the brush to detail outer and inner lashes, guiding any clumps apart for a more defined look.
• Step 6. Allow to dry fully before applying additional eye products or touching the lash area.

Pro Tips

• Curl lashes before application to enhance lift; hold the curler for a few seconds at the base for a longer-lasting effect.
• For a more natural daytime look, focus one light coat on the roots and comb through to the ends with a clean lash brush.
• For added intensity, concentrate extra coats on the outer lashes to subtly extend and fan out the eye shape.
• Remove gently with a dedicated eye make-up remover, pressing a soaked cotton pad over closed eyes before wiping to minimise lash tugging.