Most volumising mascaras deliver drama but collapse, smudge or flake as the day goes on; this one is engineered to keep lashes bold, lifted and defined for up to 36 hours. Maybelline The Colossal 36H Longwear Volumising Waterproof Mascara gives you longwear impact that stands up to long days, late nights and everything in between.

A blend of beeswax, carnauba and rice bran wax helps build visible volume and hold a lifted curl while maintaining flexibility. Film-forming agents such as trimethylsiloxysilicate and VP/eicosene copolymer create a water-resistant veil that clings to lashes to extend wear. Hydrogenated jojoba oil helps the formula glide on more smoothly for even coverage from root to tip.

The formula feels fluid on application, allowing the brush to comb through and coat each lash evenly before setting. Once dry, it creates a deep, saturated finish with a noticeable volumising and thickening effect. Designed for longwear, it aims to resist running, smudging and crumbling, even in humid or damp conditions.

Use the full curve of the colossal brush to grip lashes at the base and sweep upwards in a zigzag motion. Layer while the formula is still slightly pliable to build intensity without overloading. For lower lashes, use the tip of the brush with a light hand for controlled definition.

High-wax content supports structural volume, helping lashes appear thicker from root to tip.Film-forming polymers create a waterproof, longwear coat designed to last up to 36 hours.Optimised brush design helps deposit generous product while combing through to reduce clumps.Lightweight base with isododecane helps lashes feel less weighed down, even with multiple coats.

Pair with a lash-priming product from the Maybelline range to further amplify thickness and lift before application. Follow with a dedicated Maybelline eye make-up remover formulated for waterproof mascaras to dissolve the longwear film gently at the end of the day.

For high-impact, longwear volume that resists smudging, this waterproof mascara keeps lashes bold, lifted and defined for hours.

Isododecane, Cera Alba/Beeswax/Cire Dabeille, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Disteardimonium Hectorite, Aqua/Water/EAU, Allyl Stearate/VA Copolymer, Oryza Sativa Cera/Rice Bran Wax, Paraffin, Alcohol Denat., Polyvinyl Laurate, VP/Eicosene Copolymer, Propylene Carbonate, Talc, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Peg-30 Glyceryl Stearate, Poly C10-30 Alkyl Acrylate, Hydrogenated Jojoba Oil, Polyacrylate Crosspolymer-6, Trimethylsiloxysilicate, Rayon, Pentaerythrityl Tera-Di-T-Butyl Hydroxyhydrocinnamate, BHT. May Contain [+/-]: CI 77491, CI77492, CI77499/Iron Oxides, CI 75470/Carmine, CI 77007/Ultramarines, CI77288/Chromium Oxide Greens, CI 77742/Manganese Violet, CI 77891/Titanium Dioxide

• Step 1. Start with clean, dry lashes, ensuring any old make-up or oils are fully removed.
• Step 2. Curl lashes if desired, allowing the curl to set before applying mascara.
• Step 3. Place the brush at the base of your upper lashes and wiggle it slightly from side to side, then sweep upwards to the tips.
• Step 4. Repeat on the outer and inner corners, using the tip of the brush to capture shorter lashes.
• Step 5. Apply a second or third coat while the formula is still slightly tacky to intensify volume, avoiding excessive layering on the very tips.
• Step 6. Lightly touch the wand to lower lashes using the tip, holding it vertically for more controlled definition.

Pro Tips

• Remove any excess product from the brush on the tube neck before application to help control clumps.
• For maximum lift, focus extra product at the root of the lashes rather than the tips.
• Allow each coat to become almost dry before adding the next for more dramatic volume with better separation.
• Use an oil-based or dual-phase eye make-up remover and hold a soaked pad over lashes for several seconds before gently wiping to break down the waterproof film.