Most lengthening mascaras rely on heavy fibres that shed and irritate, while many volumising formulas clump and weigh lashes down. Almay Length & Lift Mascara is designed to visually extend and lift each lash while keeping them separated, soft and comfortable from morning to night.

A blend of Oryza Sativa (rice) bran, carnauba and candelilla waxes helps create structure around each lash for visible length and lift. Hydrogenated olive oil stearyl esters and panthenol condition and support lash feel, while film‑forming polymers and iron oxides deliver smooth, even pigment that resists smudging. The fragrance‑free, ophthalmologist tested formula is created with sensitive eyes in mind.

The formula feels lightweight and creamy, gliding on without tugging at the lash line. It dries down to a flexible, lifted finish that resists flaking and transferring through everyday wear. Lashes look defined and lengthened, yet remain soft enough to touch up or layer.

The custom lifting brush is shaped to catch even short lashes at the root and comb pigment through to the tips. You can sweep on a single coat for defined length, or build multiple coats to increase visible volume while maintaining separation. The formula removes cleanly with a gentle eye make‑up remover to reduce unnecessary rubbing.

Multi‑wax system supports visible lift and length without relying on loose fibres.Conditioning agents help lashes feel nourished, not brittle, even after all‑day wear.Film‑forming technology supports smudge‑resistant, flake‑resistant performance in daily humidity and heat.Fragrance‑free, ophthalmologist tested formula is suitable for sensitive eyes and contact lens wearers.

Layer over an Almay lash‑care or primer product to further support conditioning benefits and enhance lift. Pair with Almay eyeliners and eye make‑up removers for a complete routine that respects sensitive eyes.

For visibly longer, lifted lashes that stay soft and comfortable, this mascara delivers definition, comfort and consistency in every coat.

Aqua/Water, Oryza Sativa (Rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Cera Carnauba/Copernicia Cerifera (Carnauba) Wax, Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax, Panthenol, Aminomethyl Propanediol, Ascorbyl Palmitate, Polyvinyl Alcohol, Vp/Va Copolymer, Chlorphenesin, Phenoxyethanol. May Contain [+/-]: Iron Oxides (Ci 77491, 77492, 77499)

• Step 1. Start with clean, dry lashes, ensuring any skincare or make‑up around the eyes is fully absorbed.
• Step 2. Wiggle the brush at the base of your lashes to deposit pigment at the roots for a lifting effect.
• Step 3. Slowly sweep the brush upwards through the lengths, rolling slightly to coat each lash from root to tip.
• Step 4. Apply a second coat before the first fully dries to build extra visible length and volume while keeping lashes separated.
• Step 5. Use the tip of the brush to detail outer and inner lashes, focusing on shorter hairs for a more lifted, fanned‑out look.
• Step 6. Allow to dry fully and avoid rubbing your eyes; remove in the evening with a gentle eye make‑up remover.

Pro Tips

• Curl lashes first and apply immediately afterwards to help lock in a more lifted shape.
• For added definition, focus extra coats on the outer lashes to visually open and elongate the eye.
• Comb through with a clean spoolie while the mascara is still slightly damp if you prefer an ultra‑separated finish.
• Press the brush lightly against the top side of lashes on the final pass to enhance visible lift from both angles.