Most men’s serums focus on quick hydration, then disappear from the skin by midday. Power Age Hyaluronic Multi-Action Serum is built for lasting results, targeting lines, loss of firmness and dehydration in one step, with a high-performance formula designed around the way men’s skin behaves.

This serum is powered by a high concentration of hyaluronic acid to attract moisture and visibly plump the skin’s surface. Bifida ferment lysate and yeast extract help support the skin’s barrier, while adenosine works on the look of lines. Antioxidant vitamin E and ascorbyl glucoside help defend against everyday environmental stress.

The formula is a fresh, fluid gel-serum that spreads easily and absorbs in seconds, without stickiness or residue. Skin feels immediately quenched, smoother to the touch and comfortable, with a healthy-looking finish that is neither shiny nor greasy. It sits well under moisturiser and SPF, and does not pill under other products.

Use morning and evening on clean, dry skin. Apply before your moisturiser, focusing on areas where lines, dehydration or loss of firmness are most visible. Consistent twice-daily use helps deliver the visible firming and wrinkle-reducing benefits the formula is designed for.

Multi-action formula targets dehydration, visible lines and loss of firmness in a single step.High-performance hyaluronic system delivers long-lasting hydration without heaviness or shine.Barrier-supporting ferment and glycerin complex helps skin feel stronger and less reactive over time.Dermatologically tested on men’s skin for daily use, including around beard growth areas.

For maximum results, layer this serum under a complementary Men Expert moisturiser and daily SPF to lock in hydration and help defend against external aggressors. It also works well beneath eye treatments from the same range for a more complete age-supporting routine.

A focused, multi-action men’s serum that tackles lines, firmness and hydration with a fast, lightweight feel.

Aqua/Water, Bifida Ferment Lysate, Glycerin, Alcohol Denat., Dimethicone, Hydroxyethylpiperazine Ethane Sulfonic Acid, Mentha Piperita (Peppermint) Extract, Adenosine, Faex (Yeast) Extract, Hydroxyacetophenone, Sodium Hyaluronate, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Ascorbyl Glucoside, Tocopherol, Octyldodecanol, Acetic Acid, Ammonium Polyacryloyldimethyl Taurate, Caprylyl Glycol, Lactic Acid, PEG-20 Methyl Glucose Sesquistearate, Pentylene Glycol, Xanthan Gum, Citral, Citronellol, Coumarin, Limonene, Linalool, Sodium Benzoate, Parfum/Fragrance

• Step 1. Cleanse your face thoroughly and pat skin dry with a clean towel.
• Step 2. Dispense 2–3 pumps of serum into your palm; do not overapply, as the texture is highly concentrated.
• Step 3. Spread between your hands, then smooth evenly over face and neck, avoiding the immediate eye area.
• Step 4. Pay extra attention to the forehead, between the brows and around expression lines where wrinkles show more strongly.
• Step 5. Allow the serum to absorb fully for 30–60 seconds until the skin feels dry to the touch.
• Step 6. Follow with your usual moisturiser and daytime SPF, or with a richer cream at night if your skin feels very dry.

Pro Tips

• Apply on slightly damp skin after cleansing to help the hyaluronic acid draw in more moisture.
• Use consistent, upward strokes from the centre of the face outwards to support a firmer-looking appearance.
• If you shave, apply the serum after shaving to help rehydrate and comfort the skin.
• Layer under an eye product from the same range, taking care not to drag the delicate eye contour.