Most volumising mascaras give you drama but leave lashes stiff, flaky, or heavy. L'Oreal Paradise Big Deal Mascara is designed to deliver bold, visible volume with a featherlight, soft-touch finish that still feels comfortable from morning to night.

The formula is powered by film-forming polymers and acrylates copolymer to help mascara adhere evenly and last longer on lashes. Kaolin contributes to a thicker, more voluminous look, while conditioning emollients such as cetearyl alcohol and behenyl behenate help lashes feel smoother and less brittle with daily wear.

The texture is creamy and smooth, loading the brush generously without feeling gloopy. On lashes, it feels lightweight and flexible, setting to a smudge-resistant finish that resists flaking through heat, humidity, and long days. Lashes retain movement while keeping their lifted, volumised appearance for hours.

The plush brush is designed to hug the lash line, delivering instant impact with minimal work. You can sweep on a single coat for defined, everyday volume, or build multiple layers while the formula is still slightly damp for a more dramatic look. The result is fuller, longer-looking lashes with a soft, fanned-out finish.

Film-forming technology helps pigment grip lashes evenly for longer-lasting intensity.Kaolin and waxes create structured volume while helping lashes stay flexible, not rigid.A dense fibre brush is engineered to capture and coat even fine corner lashes.Balanced creaminess in the formula supports multiple coats with reduced clumping.

For a more lifted effect, pair with an eyelash primer or curler from the same range before applying. Complete the eye look with L'Oreal Paris liners and shadows, allowing the mascara to provide the volumised frame for any eye make-up style.

L'Oreal Paradise Big Deal Mascara delivers bold, buildable volume and length with a soft, flexible feel that lasts all day.

Aqua/Water, Behenyl Behenate, Acrylates Copolymer, Cetearyl Alcohol, Stearic Acid, Palmitic Acid, Poly C10-30 Alkyl Acrylate, Butylene Glycol, Pvp, Vp/Eicosene Copolymer, Aminomethyl Propanediol, Kaolin, Henoxyethanol, Caprylyl Glycol, Pentylene Glycol, Potassium Cetyl Phosphate, Myristic Acid. May Contain [+/-]: Ci 77499/Iron Oxides

• Step 1. Start with clean, dry lashes and curl them if desired.
• Step 2. Place the brush at the base of your lashes and wiggle slightly to deposit product at the roots.
• Step 3. Glide the brush through to the tips in an upward motion, coating lashes from root to end.
• Step 4. Repeat on the other eye, then add a second coat while the first is still slightly tacky for extra volume.
• Step 5. Use the tip of the brush to catch shorter inner and outer corner lashes for a more fanned-out effect.
• Step 6. Allow to dry fully before applying any additional eye products to avoid smudging.

Pro Tips

• Wipe excess product from the brush on the tube rim before application to help reduce clumping.
• For a wide-eyed effect, focus extra coats on the centre lashes to enhance lift.
• Use a clean lash comb immediately after application to separate lashes while the formula is still soft.
• Remove in the evening with a dedicated eye make-up remover to minimise rubbing and help protect lashes.