Most volumising mascaras add drama at the cost of heavy, drooping lashes. This mascara is designed to extend and volumise from every angle while keeping lashes feeling weightless, lifted and comfortable enough for all-day wear.

A blend of film-forming polymers and lightweight waxes helps the formula grip each lash and hold structure. Bamboo extract and rayon fibres contribute to the lengthened, extended look, while soluble collagen and glycerin help condition lashes so they feel soft rather than brittle.

The texture is fluid yet mousse-like, so it layers easily without turning stiff or spiky. Once set, the finish feels flexible, resists smudging and helps minimise flaking throughout the day. Lashes remain touchably soft rather than crunchy, even after multiple coats.

The Tower Flex brush bends to follow your eye shape, allowing you to push product into the roots and comb through to the tips in a single motion. Use the narrow tip to catch shorter lashes and detail work, building in light layers until you reach your preferred intensity.

Tower Flex brush technology flexes to reach, lift and separate every lash, including corners and lower lashes.Film-forming polymers create a lengthening, lash-wrapping effect while supporting curl retention.Lightweight wax system and bamboo extract help deliver noticeable volume without a heavy feel.Conditioning agents such as glycerin and soluble collagen support comfortable wear coat after coat.

Pair with an eyelash curler beforehand to maximise lift, and follow with a gentle eye make-up remover to dissolve the longwear formula effectively. For added definition, use alongside a Maybelline eyeliner for a more structured eye look.

For visibly longer, lifted and fuller lashes that stay comfortable, this mascara delivers high impact with a featherlight feel.

Aqua/Water, Propylene Glycol, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Polyurethane-35, Cera Alba/Beeswax, Synthetic Fluorphlogopite, Glyceryl Stearate, Cetyl Alcohol, Peg-200 Glyceryl Stearate, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Copernicia Cerifera Cera / Carnauba Wax, Stearic Acid, Palmitic Acid, Ethylene/Va Copolymer, Alcohol Denat., Paraffin, Aminomethyl Propanediol, Phenoxyethanol, Caprylyl Glycol, Glycerin, Hydroxyethylcellulose, Butylene Glycol, Rayon, Xanthan Gum, Caprylic/Capric Triglyceride, Sodium Laureth Sulfate, Disodium Edta, Myristic Acid, Tetrasodium Edta, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Potassium Sorbate, Silica, Soluble Collagen, Bambusa Vulgaris Extract, Trisodium Edta. May Contain [+/-] Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77007/Ultramarines, Mica, Ci 77891/Titanium Dioxide, Ci 75470/Carmine, Ci 77288/Chromium Oxide Greens, Ci 77742/Manganese Violet, Ci 77510/Ferric Ferrocyanide

• Step 1. Start with clean, dry lashes and curl them if desired.
• Step 2. Position the brush at the base of your lashes and wiggle side to side to load the roots.
• Step 3. Sweep the brush upwards through the lengths, allowing the flexible wand to bend with your lash line.
• Step 4. Use the tip of the brush vertically to coat corner and lower lashes with precision.
• Step 5. Apply additional coats while the formula is still slightly damp for extra length and volume.
• Step 6. Allow lashes to dry fully before applying any further eye products or touching the eye area.

Pro Tips

• Remove excess product from the brush tip with a tissue before detailing lower lashes to help prevent smudges.
• Focus the first coat on building product at the roots; this creates a lifted effect without overloading the tips.
• For extra separation, comb through lashes with a clean spoolie between coats while the mascara is still soft.
• To help maintain lash health, remove mascara thoroughly at night with a bi-phase or oil-based eye make-up remover.