Most blonde shampoos either chase brightness and leave hair feeling rough, or cushion the hair but let colour fade fast. Fudge All Blonde Colour Lock Shampoo does both: it gently cleanses while helping to seal in multi-dimensional blonde and protect that freshly-coloured look for longer.

A sulphate-free cleansing system based on sodium lauroyl methyl isethionate and sodium methyl cocoyl taurate lifts away impurities without the harshness traditional sulphates can bring to processed hair. Hydrolysed vegetable protein PG-propyl silanetriol helps strengthen the cuticle surface, while lemon fruit extract and optical brighteners support clarity and a cleaner-looking blonde. Conditioning polymers smooth the hair fibre to boost shine and manageability.

The pearlised gel texture lathers into a rich yet gentle foam that distributes easily from roots to ends. Hair feels cleansed but not squeaky, with a smoother, silkier finish once rinsed. With regular use, blonde looks more refined, with improved softness and light reflection between salon appointments.

Use as your regular shampoo whenever you wash, focusing on the root area where build-up and oil collect. Work the lather through mid-lengths and ends to refresh and condition the blonde. For extended colour vibrancy and care, follow with your chosen Fudge All Blonde conditioner or treatment.

Sulphate-free surfactant system is designed to cleanse effectively while being kinder to processed blonde.Protein and conditioning polymer blend helps reduce the feel of breakage and dryness caused by lightening.Optical brighteners and mica support surface luminosity for a fresher-looking blonde finish.Balanced cleansing level helps minimise colour wash-out when used consistently with the All Blonde system.

For best results, pair with Fudge All Blonde Colour Lock conditioner or mask to further hydrate and smooth, and use alongside Fudge styling products formulated for blonde hair to maintain clarity, gloss and control between washes.

A targeted, sulphate-free shampoo that helps keep blonde clearer, softer and more luminous while supporting colour longevity.

Aqua (Water/Eau), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Glycol Distearate, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Sodium Lauroyl Sarcosinate, Parfum (Fragrance), Carbomer, Disodium EDTA, Polyquaternium-10, Mica, Pentylene Glycol, Sodium Hydroxide, Sodium Benzoate, Hexyl Cinnamal, Silicone Quaternium-22, Limonene, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Dipropylene Glycol, Polyglyceryl-3 Caprate, Propylene Glycol, Citrus Limon (Lemon) Fruit Extract, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Lactobacillus Ferment, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 19140 (Yellow 5), CI 14700 (Red 4), CI 42090 (Blue 1)

• Step 1. Thoroughly wet hair with warm water, ensuring roots and lengths are fully saturated.
• Step 2. Dispense a small amount of shampoo into your palms and emulsify between hands.
• Step 3. Apply to the scalp first, massaging with fingertips to lift away oil and product build-up.
• Step 4. Gently work the lather through mid-lengths and ends without aggressive rubbing.
• Step 5. Rinse thoroughly until the water runs clear, then repeat if hair is heavily soiled or has significant build-up.
• Step 6. Follow with Fudge All Blonde conditioner or mask, concentrating on mid-lengths and ends before rinsing.

Pro Tips

• Spend at least 60 seconds massaging the scalp to optimise cleansing and support a refreshed root area.
• Add a little more water, not more product, to boost lather if needed for longer or thicker hair.
• Alternate with a more targeted Fudge blonde care product if you require additional toning or deep treatment.
• Finish with a cool rinse to help smooth the cuticle and enhance shine on blonde hair.