Most shampoos simply cleanse the surface; Fudge Damage Rewind Reconstructing Shampoo goes deeper to care for over-processed, weak hair at its core. This professional-strength formula is designed for hair that has been pushed to the limit by colouring, bleaching, heat styling or everyday wear and tear.

Powered by Fudge’s Opti-PLEX technology and hydrolysed vegetable protein, the shampoo helps penetrate the hair shaft to support internal strength while smoothing the cuticle. Conditioning agents, including cetearyl alcohol, behentrimonium chloride and amodimethicone, work together to reduce friction, improve manageability and leave hair feeling noticeably less brittle wash after wash.

The creamy, low-friction lather gently lifts away impurities without stripping, making it suitable for frequent use on damaged or fragile hair. Hair feels clean yet cushioned, with a smoother surface that is easier to detangle and style, and a soft, healthy-looking shine rather than a coated or weighed-down finish.

Use as your primary shampoo whenever hair is feeling stressed, rough or prone to breakage. Consistent use over time supports stronger-feeling hair that can better withstand styling, so you can maintain your chosen look with less compromise.

Opti-PLEX technology targets the hair cortex to support internal strength on chemically and heat-damaged hair.Amodimethicone selectively deposits on damaged areas to smooth, reduce friction and improve combing on wet and dry hair.Hydrolysed vegetable protein helps reinforce the hair structure, supporting resistance to future breakage.Polysilicone-15 and conditioning polymers help provide surface protection against external aggressors and styling stress.

For best results, follow with Fudge Damage Rewind Reconstructing Conditioner and finish with a compatible Fudge heat protection or leave-in treatment to further support strength and resilience. Using the full Damage Rewind routine maximises cumulative benefits on compromised hair.

A professional, damage-focused shampoo that not only cleanses but helps rebuild the feel, strength and smoothness of stressed hair over time.

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glyceryl Stearate, Dipropylene Glycol, Amodimethicone, Glycerin, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Parfum (Fragrance), Phenoxyethanol, Silicone Quaternium-22, Sodium Benzoate, Disodium EDTA, Citric Acid, Pentylene Glycol, Polyglyceryl-3 Caprate, Polysilicone-15, Cetrimonium Chloride, Polyquaternium-7, Trideceth-12, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hexyl Cinnamal, Cocamidopropyl Betaine, Limonene, Palmitamidopropyltrimonium Chloride, Propylene Glycol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Potassium Sorbate, Sodium Hydroxide

• Step 1. Thoroughly wet hair with warm water to open the cuticle and help distribute the formula evenly.
• Step 2. Apply a small amount of shampoo to your palms, then work into the scalp and roots, massaging gently for 60 seconds.
• Step 3. Smooth the lather through mid-lengths and ends without aggressive rubbing to avoid additional mechanical damage.
• Step 4. Rinse thoroughly until water runs clear, ensuring no residue is left in the hair.
• Step 5. Repeat if hair is heavily soiled or has product build-up, focusing primarily on the scalp.
• Step 6. Follow with Fudge Damage Rewind Reconstructing Conditioner, concentrating on mid-lengths and ends.

Pro Tips

• Squeeze out excess water before applying shampoo so the formula is not overly diluted and can work more effectively.
• Use lukewarm rather than hot water to help protect the cuticle and reduce additional dryness.
• Gently detangle hair with fingers while rinsing to minimise pulling and breakage, especially on fragile areas.
• Pair with a heat protectant before styling to complement the shampoo’s damage-care benefits and support long-term hair strength.