Most shampoos aimed at colour-treated hair rely on heavy silicones and conditioning agents that can suffocate the scalp and cloud shine. Color Wow Color Security Shampoo takes a different approach, delivering a thorough yet gentle cleanse that protects colour vibrancy while leaving no dulling film behind.

A blend of modern sulphate-free surfactants, including sodium methyl 2-sulfolaurate and sodium cocoyl isethionate, creates a rich lather that lifts away oil and product without roughing up the cuticle. Glycerin and sodium PCA provide lightweight hydration, while hydrolysed wheat protein, wheat starch and keratin help support strength, smoothness and a more polished finish over time.

The formula is a crystal-clear gel with a clean, refreshing lather that rinses away quickly and completely. Hair feels light, clean and fresh rather than coated, helping colour look brighter and more reflective. Because there are no residual styling “binders”, hair moves naturally and is easier to style to your preference.

Work the shampoo into the scalp and roots first, then pull the lather through lengths for a thorough but gentle cleanse. Rinse until the water runs clear to ensure the clean-rinse technology can do its job. Follow with your preferred conditioner or mask for tailored softness and control.

Crystal-clear, no-residue formula avoids silicones, conditioning gums and pearlising agents that can dull colour.Sulphate-free surfactant system maintains a healthy acid mantle on the scalp while respecting fragile, processed hair.Hydrolysed proteins help reduce the feel of roughness and support better combability after washing.Clean-rinse technology ensures nothing is left behind to weigh hair down or interfere with styling products.

For the most colour-protective routine, pair with Color Wow conditioners and treatments, then finish with the brand’s styling heroes such as Dream Coat or root touch-up solutions. Using the shampoo as your cleanse step helps other Color Wow formulas perform at their full potential on a clean, residue-free canvas.

A meticulously clean, residue-free shampoo that keeps colour looking fresh while respecting both scalp and sensitised hair.

Aqua/Water, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEG-150 Distearate, Propylene Glycol, Polyquaternium-22, Chlorphenesin, PPG-2 Hydroxyethyl Cocamide, Benzoic Acid, Disodium EDTA, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Potassium Benzoate, Butylene Glycol, Tocopheryl Acetate, Potassium Sorbate, BHA, Citronellol, Linalool, Hexyl Cinnamal

• Step 1. Thoroughly wet hair and scalp with warm, not hot, water.
• Step 2. Apply a small amount of shampoo to the scalp and roots, adding more water to build a gentle lather.
• Step 3. Massage the scalp with fingertips for 1–2 minutes, then work the lather through mid-lengths and ends.
• Step 4. Rinse very thoroughly until the water runs completely clear and hair feels clean but not squeaky.
• Step 5. Repeat if hair is heavily soiled or has significant product build-up.
• Step 6. Follow with your chosen Color Wow conditioner or treatment, focusing on mid-lengths and ends.

Pro Tips

• Emulsify the shampoo between your palms with a little water before applying for more even distribution.
• Concentrate your massage on the scalp; let the suds that run through the lengths do the majority of the cleansing there.
• If you use a lot of styling products, double cleanse: first to break down build-up, second for a more targeted scalp cleanse.
• Finish with a cool rinse to help the cuticle lie flatter, supporting extra shine and smoother-feeling hair.