Most blonde shampoos either tone harshly and dry hair out, or cleanse gently without truly addressing brassiness. ELEVEN Australia Keep My Colour Blonde Shampoo 960 ml does both: it delivers targeted violet toning in a salon-sized format while respecting the condition of sensitised, lightened hair.

This formula uses carefully balanced violet pigments to visually counteract yellow and warm tones that dull blonde hair. Hydrolysed soy protein and hydrolysed quinoa help reinforce the hair fibre, supporting strength and resilience after lightening services. Cucumber, chamomile and green tea extracts provide soothing, antioxidant care, while glycerin attracts moisture to maintain softness.

The shampoo has a creamy gel texture that lathers easily without feeling heavy or waxy. It rinses cleanly, leaving hair fresh rather than coated, so blonde tones appear clearer and more refined. With consistent use, brassiness is reduced and hair feels smoother and more manageable after drying.

Use as your primary blonde shampoo or as a targeted toning step when warmth starts to appear. Adjust leave-on time to customise the intensity of toning: a quick rinse for subtle maintenance, or a slightly longer massage for more noticeable neutralisation. Follow with a hydrating conditioner or mask to lock in suppleness.

Violet pigment concentration is calibrated for regular use, helping prevent over-toning or dull, flat results.Sulphate-free cleansing system supports colour retention while still removing styling residue and environmental build-up.Protein and plant extracts work together to support hair strength and a smoother cuticle on sensitised lengths.pH-balanced formula is crafted for colour-treated hair to help maintain tone clarity between salon visits.

For a complete routine, pair with ELEVEN Australia Keep My Colour Blonde Conditioner to add extra hydration and maintain tonal balance. Incorporate ELEVEN Australia masks, leave-ins or heat protectants to support the health and shine of lightened hair between washes.

A salon-sized violet shampoo that gently cleanses, tones and supports the condition of blonde hair in one step.

Water (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, PEG-12 Dimethicone, Glycerin, PEG-150 Distearate, Cucumis Sativus (Cucumber) Extract, Hydrolyzed Soy Protein, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Hydrolyzed Quinoa, Sodium Levulinate, Polyquaternium-10, Mica, Propylene Glycol, Triethanolamine, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Sodium Hydroxide, Benzyl Alcohol, Fragrance (Parfum), Linalool, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730)

• Step 1. Thoroughly wet hair with warm water to ensure even distribution.
• Step 2. Apply a small amount of shampoo to your palms and emulsify between hands.
• Step 3. Massage into the scalp first, then work through mid-lengths and ends for uniform toning.
• Step 4. Leave on for 1–3 minutes depending on how much brassiness you wish to counteract.
• Step 5. Rinse thoroughly until the water runs clear, ensuring no product remains in the hair.
• Step 6. Follow with a nourishing conditioner or mask, focusing on mid-lengths and ends.

Pro Tips

• Use every second or third wash if your hair is very porous, then adjust frequency based on how your tone responds.
• Concentrate the product on the areas of your hair that appear most warm for targeted neutralisation.
• Detangle gently with a wide-tooth comb after conditioning to minimise stress on lightened hair.
• Finish with a heat protectant before styling to help preserve both hair health and colour clarity.