Many lipsticks offer bold colour but leave lips feeling tight or parched within hours. L'Oreal Colour Riche Lipstick is designed to deliver saturated colour with a cushioned, nurturing feel that lasts through your day. It combines make-up payoff with skincare-inspired comfort for a polished, wearable finish.

A blend of hydrogenated vegetable oil, C10-18 triglycerides and hydrogenated polyisobutene helps condition and soften the lips while supporting a smoother surface. Boron nitride and calcium sodium borosilicate act as soft-focus agents, diffusing light to lessen the look of fine lines. Tocopherol (vitamin E) and ascorbyl palmitate provide antioxidant support to help defend against everyday environmental stress.

The formula has a creamy, glide-on texture that feels silky from the first swipe. It sets to a sophisticated, luminous cream finish that is neither overly glossy nor flat. Long-wearing pigments and structured waxes help colour stay fresh and even, resisting feathering and patchy fading through normal daily wear.

The bullet is shaped for intuitive, precise application, allowing you to follow the natural contour of your lips with control. The creamy texture means it can be built from a soft wash to fuller coverage without clumping. For longer wear, a light blot and reapplication help lock the pigments in place.

High pigment concentration delivers opaque coverage in one stroke.Oil-and-wax technology balances bold colour with a cushioned, comfortable feel.Soft-focus blurring agents visually minimise the look of lip lines and texture.Structuring waxes and film-formers support colour adherence to reduce feathering.

For added definition and extended wear, pair with a L'Oreal Paris lip liner to contour and shape before application. Layer over a L'Oreal Paris lip care treatment for extra comfort, or tap a gloss on top from the same range for added shine and dimension.

This is a richly pigmented, comfort-focused lipstick that delivers lasting colour while helping lips feel soft and look refined.

Hydrogenated Vegetable Oil, C10-18 Triglycerides, Calcium Sodium Borosilicate, Hydrogenated Polyisobutene, Rhus Succedanea Fruit Cera/Rhus Succedanea Fruit Wax, Barium Sulfate, C20-24 Alkyl Dimethicone, Boron Nitride, Disteardimonium Hectorite, Parfum/Fragrance, Synthetic Wax, Alumina, Lecithin, Propylene Carbonate, Sorbitan Tristearate, Aluminum Hydroxide, Behenyl Dimethicone/Bis-Vinyldimethicone Crosspolymer, Dipalmitoyl Hydroxyproline, Geraniol, Tocopherol, Ascorbyl Palmitate, Benzyl Alcohol, Silica, Hexyl Cinnamal, Citric Acid, Hydroxycitronellal, Tin Oxide, Methyl 2-Octynoate, Glycerin. May Contain [+/-]: Mica, Ci 77891/Titanium Dioxide, Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 15850/Red 7 Lake, Ci 15850/Red 6, Ci 45380/Red 22 Lake, Ci 19140/Yellow 5 Lake, Ci 45410/Red 28 Lake, Ci 77742/Manganese Violet, Ci 15985/Yellow 6 Lake, Ci 42090/Blue 1 Lake

• Step 1. Start with clean, smooth lips and, if desired, apply a thin layer of balm, blotting away any excess.
• Step 2. Outline the natural shape of your lips with the edge of the bullet for a defined contour.
• Step 3. Use the flat side of the bullet to fill in the centre of the lips with smooth, even strokes.
• Step 4. Press lips together gently to distribute the colour evenly, focusing on the corners.
• Step 5. Blot once with a tissue for a more diffused look, or apply a second layer for intensified coverage.
• Step 6. If desired, finish by tracing the edges with a lip brush or cotton bud for a sharp, refined line.

Pro Tips

• Exfoliate lips lightly beforehand to minimise dry patches and enhance a smoother finish.
• For longer wear, apply a thin layer, blot, then reapply, building coverage gradually.
• Use a complementary lip liner to outline and slightly fill in the lips as a base to help anchor the lipstick.
• Tap the lipstick on with your fingertip for a softer, blurred effect focused towards the centre of the lips.