Most bold lipsticks demand a trade-off between intense colour and comfort; this one is built so you do not have to choose. NYX Turnt Up! Lipstick delivers saturated payoff in seconds while keeping lips feeling soft and flexible from first swipe to last touch-up.

A cocktail of lightweight oils and esters, including diisostearyl malate and octyldodecanol, helps the pigment glide on evenly and cling to the lips. Candelilla and beeswax create a cushioning structure, while caprylic/capric triglyceride lends a conditioning feel. Tocopheryl acetate (vitamin E acetate) provides antioxidant support to help protect the formula.

The texture is creamy yet weightless, hugging lips with a smooth, satin finish that resists that heavy, waxy feel. Film-forming agents help colour cling comfortably, so it looks fresher for longer with minimal patchiness. Lips appear smoother and more polished, even when they are naturally textured.

The bullet is designed for quick, precise application, whether you are sketching a defined shape or blurring edges with your fingertip. Glide directly onto bare lips for full impact or blot between layers to customise intensity and finish. Reapply as needed; the cushioning texture layers cleanly without clumping.

High pigment concentration delivers opaque coverage in one stroke.Oil-in-wax technology balances bold colour with a cushioned feel.Structured wax blend helps minimise the look of lip lines and skipping.Flexible film-formers support longer wear with less feathering.

For extra definition and extended wear, pair with a NYX Professional lip liner to map out your shape before applying. Prep with a light layer of NYX lip balm beforehand if lips are very dry, and top with a NYX gloss when you want added shine.

A high-impact, satin-finish lipstick that pairs serious colour pay-off with the kind of comfort you can wear all day.

Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Isostearyl Isostearate, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, Ceresin, Caprylic/Capric Triglyceride, Polyethylene Terephthalate, Beeswax/Cera Alba/Cire d'Abeille, Microcrystalline Wax/Cera Microcristallina/Cire Microcrystalline, Tocopheryl Acetate, Polyurethane-33, Aluminum, BHA, Fragrance/Parfum. MAY CONTAIN (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090).

• Step 1. Start with smooth lips by gently buffing away any dry flakes and, if needed, applying a thin layer of balm.
• Step 2. Blot away excess balm so the surface is lightly hydrated rather than slippery.
• Step 3. Use the tip of the bullet to sketch along the natural lip line, defining the cupid’s bow and corners.
• Step 4. Fill in the rest of the lips with the flat side of the bullet using short, controlled strokes.
• Step 5. Blot once with a tissue for a softer, more satin-matte look or leave as is for richer payoff.
• Step 6. Reapply a thin layer to the centre of the lips during the day if you want to refresh intensity.

Pro Tips

• For extended wear, trace and slightly fill in lips with a matching or clear lip liner before applying the lipstick.
• Diffuse the edges with a fingertip or brush for a softly blurred effect that looks modern and less structured.
• If lips are very dry, use a nourishing lip mask overnight and apply this lipstick the next day on fully prepped lips.
• Clean up the outer edges with a small brush and a touch of concealer for a sharper, more defined finish.