Want a bold lip that still looks polished, not harsh? Shade 70 Forget The Rules is a deep berry-rose with cool undertones that flatters light to deep skin tones, especially cool and neutral complexions. It dries to a modern matte finish that looks smooth, not flat.
The Super Stay Ink Crayon formula locks in pigment with up to 8 hours of wear, so your berry lip stays put through coffee, meetings and late dinners. Emollients help the matte finish feel comfortable, while the twist-up crayon design keeps the colour precise around the lip line.
Glide the crayon straight from the bullet, then use the built-in sharpener to refine the tip for crisp edges or subtle shaping. On fair and light skin it reads statement berry; on medium to deep tones it becomes an everyday cool-rose. You feel instantly pulled together, with zero fuss.

























































































































































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