Most long-wear foundations feel tight, look heavy, and break down by midday. Maybelline Super Stay 30H Active Wear Foundation is engineered to deliver durable coverage that stands up to busy, active days while remaining breathable, flexible, and comfortable on the skin.

A high-performance polymer network locks pigments in place to support up to 30 hours of wear with minimal transfer. Dimethicone and crosspolymer silicones create a smoothing effect over texture, while silica helps to diffuse light and reduce the look of shine. Sodium hyaluronate and humectants help draw moisture to the skin’s surface, supporting comfortable long wear.

The liquid texture spreads easily and sets down quickly to a natural matte finish that resists smudging. It is buildable, so you can customise coverage from medium to full without a thick, mask-like effect. Once set, it feels lightweight and flexible, designed to withstand humidity, heat, and everyday movement.

Apply with fingers, a brush, or a sponge, working in thin layers and blending outwards. Focus coverage where you want it most, then lightly sweep over the rest of the face. Allow a few seconds for each layer to set before adding more product or following with the rest of your make-up.

Long-wear polymer technology helps pigment adhere to skin for up to 30 hours with minimal transfer.Silicone elastomers create a smoothing effect that helps reduce the appearance of pores and texture.Oil-absorbing powders help control the look of surface shine without stripping the skin.Humidity- and sweat-resistant claim profile supports performance during active, long days.

For an even smoother result, pair with a Maybelline primer before application and set with a coordinating setting spray or powder. Complete your routine with Maybelline concealer and finishing powder to customise coverage and extend wear further.

A modern long-wear foundation that combines high-impact coverage with breathable comfort and endurance-tested performance.

Aqua/Water/Eau, Isododecane, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate, Copolymer, Cellulose, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Peg-10 Dimethicone, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, Sodium Hyaluronate, Dimethicone/Polyglycerin-3 Crosspolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Silica Silylate, Silica, Triethoxycaprylylsilane, Propylene Carbonate, Caprylyl Glycol, Xanthan Gum, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Alumina, Disodium Stearoyl Glutamate , Dipropylene Glycol, Aluminum Hydroxide , Tocopherol , Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain [+/-]: Ci 77891/Titanium Dioxide, Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77007/Ultramarines

• Step 1. Start with cleansed, well-moisturised skin and, if desired, apply a suitable primer and let it set.
• Step 2. Dispense a small amount of foundation onto the back of your hand or a palette.
• Step 3. Dot the foundation onto the centre of the face and areas needing more coverage.
• Step 4. Blend outwards using a brush, sponge, or fingertips, working in thin, even layers.
• Step 5. Build coverage gradually where needed, allowing each layer to set for a few seconds.
• Step 6. Set with powder on areas prone to shine and finish with a setting spray for extended wear.

Pro Tips

• Apply skincare and sunscreen first, then allow them to absorb fully before foundation to reduce pilling and patchiness.
• Use a damp sponge to press the foundation into the skin for a more seamless, second-skin effect.
• For longer wear on areas that tend to fade, lightly set with a finely milled loose powder using a pressing motion.
• Blot rather than rub if you touch up during the day to help preserve coverage and finish.