Name: L'Oréal Paris Brilliant Signature Plumping Gloss 7ml 400 I MAXIMIZE
Brand: L'Oreal Paris
SKU: LL11425
Price: 7.10 AUD
Availability: InStock

L'Oreal Paris

L'Oréal Paris Brilliant Signature Plumping Gloss 7ml 400 I MAXIMIZE

You want fuller-looking lips without heavy lipstick? Shade 400 I MAXIMIZE delivers a high-shine, crystal-clear gloss that visually boosts volume on every skin tone. This translucent, plumping veil lets your natural lip colour show through, flattering fair, medium and deep complexions with any undertone.

The Brilliant Signature Plumping Gloss formula combines caring oils with hyaluronic-infused texture to cushion and smooth. Lips feel instantly hydrated while the cooling plumping complex gives a soft tingling sensation and a fuller appearance. The lightweight gel finish resists stickiness, so you get mirror-like shine that feels comfortable for hours.

The curved, flocked applicator hugs your lip contour for precise, one-swipe application, whether worn alone or over any lipstick shade. Glide on before a meeting or night out for instantly juicier-looking lips and that fresh, healthy-lip look that makes your whole face appear more refined and polished.

Visibly fuller, plumped lips in minutes – Cooling menthol derivatives, peppermint oil and a plumping peptide complex create a tingling effect that boosts lip volume look.
High-shine, glassy finish that smooths lip lines – Film-forming polymers and light-reflecting borosilicate pearls blur texture and enhance natural lip contours.
Comfortable hydration that resists stickiness – Squalane, glycerin and emollient esters cushion the lips while maintaining a lightweight, non-tacky feel.
Nourishes and protects the lip barrier over time – Hyaluronic acid, vitamin E (tocopheryl acetate) and glucomannan help retain moisture and support a smoother-looking surface.
Precise application with long-wearing shine – Flexible polymers and a high-adherence base lock glossy colour in place and help reduce feathering.

At A Glance

Volumising Hydrating High Shine Plumping Non-Sticky

Size: 7ml

Type: Lip Gloss

PAO: 24M

Made in: France

Price: regular price ~~$26.99~~sale price $7.10
Includes GST
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Quantity: Subtotal: $7.10

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Full Product Details

Most plumping glosses give shine but feel heavy or sting; L'Oréal Paris Brilliant Signature Plumping Gloss delivers a visibly fuller look with a cooling sensation, high-impact shine and comfortable wear in one step. It is designed for those who want lips to look smoother, hydrated and volumised without stickiness.

This gloss is powered by a plumping complex that blends ethyl menthane carboxamide, menthone and peppermint oil to create a refreshing, tingling effect that enhances the look of volume. Sodium hyaluronate and glycerin attract and retain moisture, while squalane, tribehenin and octyldodecanol cushion the lips. Vitamin E derivative helps defend against dryness, and palmitoyl tripeptide-1 and glucomannan support a smoother appearance over time.

The formula feels lightweight and silky, with a cushiony, non-gritty texture despite its reflective shimmer particles. It delivers a mirror-like finish that makes lips look instantly smoother and better defined. Flexible film-formers help the gloss cling to the lips, so shine and comfort last for hours with minimal touch-ups.

The gloss glides on evenly, distributing the plumping complex and shine in a single swipe. Layering allows you to build intensity and volume effect while maintaining comfort. For everyday use, it can be worn alone or over other lip products to add dimension and a fuller look.

Cooling menthol derivatives and peppermint oil provide a sensorial plumping effect without excessive discomfort.Hyaluronic acid, glycerin and squalane create a moisture-retentive network that helps keep lips supple.Advanced borosilicate and synthetic fluorphlogopite pearls deliver multi-dimensional, glass-like shine.Lightweight film-forming polymers improve adherence, reducing migration and helping gloss stay in place.

For a more defined look, pair this gloss with a L'Oréal Paris lip liner to contour and structure the lip shape, then apply gloss on top. It can also be layered over L'Oréal Paris lipsticks or lip stains to add hydration, shine and a plumped finish without compromising underlying colour.

L'Oréal Paris Brilliant Signature Plumping Gloss combines visible volume, comfort and care for lips that look smoother, fuller and more luminous all day.

Ingredients

Trimethylsiloxyphenyl Dimethicone, Acrylic Acid/Isobutyl Acrylate/Isobornyl Acrylate Copolymer, Octyldodecanol, Isododecane, Polybutene, Squalane, Silica, Dimethyl Silylate, Menthone, Glycerin, Acetal, Octyldodecyl Neopentanoate, Pentylene Glycol, Caprylyl Glycol, Calcium Aluminum Borosilicate, Ethyl Menthane Carboxamide, Alumina, Ethylhexyl Palmitate, Tocopheryl Acetate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Mentha Piperita Oil/Peppermint Oil, Barium Sulfate, Citronellol, Tribehenin, Colophonium/Rosin/Colophane, Magnesium Silicate, Aluminum Hydroxide, Geraniol, Tin Oxide, Sorbitan Isostearate, Benzyl Alcohol, Trihydroxystearin, Linalool, Limonene, Lactic Acid, Sodium Hyaluronate, Palmitoyl Tripeptide-1, Glucomannan, Parfum/Fragrance. May Contain [+/-]: CI 77891/Titanium Dioxide, CI 77491, CI 77492, CI 77499/Iron Oxides, CI 45410/Red 28 Lake, CI 15850/Red 7, Mica, CI 45380/Red 22 Lake, CI 15850/Red 6, CI 17200/Red 33 Lake, CI 77742/Manganese Violet, CI 15985/Yellow 6 Lake, CI 15850 Red 7 Lake, CI 19140/Yellow 5 Lake, CI 42090/Blue 1 Lake, CI 75470/Carmine

How to Apply

Step 1. Start with clean, dry lips, gently exfoliated to remove any flaky skin.
Step 2. If desired, outline and lightly fill lips with a lip liner for added definition and structure.
Step 3. Swipe the applicator from the centre of the lips outward, following the natural contour.
Step 4. Press lips together to distribute the gloss evenly and enhance the smoothing effect.
Step 5. For extra volume effect and shine, apply a second thin layer, focusing on the centre of the lips.
Step 6. Reapply as needed throughout the day to maintain the plumped, glossy finish and comfort.

Pro Tips

Apply a thin layer first to assess your comfort level with the cooling, tingling plumping sensation before building up.
Concentrate a small amount of gloss on the centre of the lips to create a fuller, three-dimensional look.
Use over a long-wear lip stain to add moisture and shine without compromising lasting colour.
Blot the edges lightly with a fingertip or tissue if you are prone to feathering around the lip line.

Shipping & Returns

Same-day dispatch – for orders received before 12pm AEST weekdays
Free shipping $75+ – standard delivery Australia-wide
Express upgrade – $7.95 at checkout (excludes flammable items)
Delivery times – 2–5 business days metro, 5–7 regional
NZ delivery – Express Post International, 2–5 business days
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I was not sure what to expect when I bought this, but thought I’d give it a go. It has an unusual shaped tip, and that’s the whole point of these series of NYX eyeliners. This particular shape is less refined than a usual fine tip. It gives a thicker line and you have to have a slightly more expert hand to use it. So far it’s been really good and the colour and staying power is good. For the price it’s worth a go. As an aside, the service I got from Cosmetix was excellent. I ordered in the morning and had my products delivered and in my hands the next day (in Sydney).
Xanthi P - 12/12/2025