Most matte lipsticks give you either bold colour or comfort, but rarely both. L'Oréal Colour Riche Classic Intense Volume Matte Lipstick is designed to deliver saturated, photo-ready pigment with a visible volume effect, while keeping lips feeling smooth and cushioned throughout wear.

This formula uses an oil-in-matte technology, combining dimethicone and lightweight esters with nourishing argan and hydrogenated jojoba oils to help counteract dryness. Blurring minerals like kaolin, silica, perlite and nylon-12 diffuse light to soften the appearance of texture and fine lines. Sodium hyaluronate and vitamin E (tocopherol) support a smoother, more comfortable feel over time.

The texture is a creamy, glide-on stick that sets to a soft, powdery matte without feeling chalky. Microcrystalline wax and synthetic wax create structure while allowing the bullet to melt slightly on contact for precise application. Once set, the finish feels lightweight yet velvety, with colour designed to stay even and defined through normal daily wear.

For best results, apply to clean, lightly moisturised lips, allowing any balm to absorb fully before lipstick. The tapered bullet allows you to trace the lip contour, then fill the centre in a few smooth strokes. Blot once if you prefer a softer effect, or layer for extra intensity.

High pigment concentration delivers opaque coverage in one stroke.Oil-in-matte technology balances bold colour with a cushioned feel.Soft-focus blurring agents minimise the look of lip lines.Lightweight esters keep the formula flexible for hours.

For added definition and wear, pair this lipstick with a coordinating L'Oréal lip liner to sketch and slightly reshape the contour. Prep with a gentle L'Oréal lip scrub or balm beforehand, and refresh throughout the day with a light tap of lipstick rather than a full reapply.

A high-impact matte lipstick that pairs intense colour with visible smoothing and lasting comfort in a single swipe.

Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Phenyl Trimethicone, Tridecyl Trimellitate, Hydrogenated Polyisobutene, Hydrogenated Jojoba Oil, Dimethicone Crosspolymer, Isostearyl Isostearate, Kaolin, Paraffin, Isohexadecane, Nylon-12, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, Cera Microcristallina / Microcrystalline Wax, Polyethylene, Argania Spinosa Kernel Oil, Synthetic Wax, Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone, Isopropyl Titanium Triisostearate, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Serica Powder / Silk Powder, Perlite, Alumina, Citronellol, Trihydroxystearin, Limonene, Geraniol, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Benzyl Alcohol, Sodium Hyaluronate, Magnesium Silicate, Silica, Tocopherol, Tin Oxide, Glucomannan, Parfum / Fragrance May Contain [+/-]: Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Mica, Ci 77891/Titanium Dioxide, Ci 15850/Red 7, Ci 15985/Yellow 6 Lake, Ci 45410/Red 28 Lake, Ci 19140/Yellow 5 Lake, Ci 45380/Red 22 Lake, Ci 42090/Blue 1 Lake

• Step 1. Start with smooth lips by gently exfoliating, then apply a thin layer of balm and allow it to absorb fully.
• Step 2. If using lip liner, outline and lightly shade the lips to create a base for added definition and longevity.
• Step 3. Using the bullet tip, trace along the Cupid’s bow and outer edges to define the lip shape.
• Step 4. Fill in the rest of the lips with the flat side of the bullet, applying in short, even strokes from centre to corners.
• Step 5. Blot gently with a tissue for a softer matte effect, then reapply a light layer if you want more intensity.
• Step 6. Clean up the edges with a small brush or a touch of concealer for a sharper, more sculpted finish.

Pro Tips

• Warm the bullet on the back of your hand for a second before application to enhance glide and precision.
• For a modern blurred look, apply to the centre of the lips and diffuse outwards with your fingertip.
• To maximise wear, avoid applying over very slippery balms; stick to thin, well-absorbed layers of hydration.
• For a fuller-looking effect, slightly overline just the highest points of the Cupid’s bow and the centre of the lower lip.