Most toning products work only in the shower and can leave hair feeling dry, while many styling mousses give hold but do nothing for brassiness. Colour Wow Color Control Blue Toning + Styling Foam does both at once, delivering targeted toning and weightless styling in a single, leave-in step.

This formula uses blue colourants to help offset unwanted warm tones that can appear after lightening or exposure to heat and sun. VP/VA copolymer provides flexible hold and volume, while panthenol and conditioning agents support softness, manageability and a healthier-feeling fibre. Amodimethicone helps smooth and refine the cuticle for improved shine and control.

The foam has a light, airy texture that disperses easily through damp hair without stickiness or residue. It dries down to a soft-touch finish with natural movement, never stiff or crunchy. Hair feels fuller, smoother and more polished, with tonal balance that lasts until your next wash.

Apply to clean, towel-dried hair before styling to build in toning and control from the start. Use more product where brassiness is pronounced or where you want extra lift. Style as usual with a blow-dryer or allow to air-dry for a softly defined finish.

Blue toning pigments are suspended in a leave-in polymer base to work continuously as hair dries.Weightless foam technology distributes evenly from root to tip without overloading fine or fragile hair.Flexible-hold copolymers support volume and shape while maintaining natural movement.Cuticle-smoothing silicones and conditioning agents help reduce the appearance of frizz and dullness.

Use after Colour Wow shampoos and conditioners to extend the look of your salon service between appointments. For maximum smoothness and protection, layer with Colour Wow heat stylers or finishing products tailored to your preferred finish.

A targeted blue toning foam that styles, volumises and refines your hair while helping keep brassiness in check.

Water/Aqua,VP/VA Copolymer, Isobutane, Propane, Cocamidopropyl Betaine,PEG-40 Hydrogenated Castor Oil, Methyl Hydrogenated Rosinate, Parfum/Fragrance,Benzalkonium Chloride, Diazolidinyl Urea, Panthenol, Amodimethicone, Myristamidopropyl PG-Dimonium Chloride Phosphate, Trideceth-12, Cetrimonium Chloride, Iodopropynyl Butylcarbamate,PPG-5-Ceteth-20, Linalool, Hexyl Cinnamal, CI 42090 (FD&C Blue 1), CI 61570 (D&C Green 5)

• Step 1. Shampoo and condition, then gently towel-dry to remove excess water.
• Step 2. Shake the can well, then dispense a small amount of foam into your palm.
• Step 3. Work the foam through damp hair from roots to ends, concentrating on areas that look most brassy.
• Step 4. Comb through to distribute evenly and ensure consistent toning and coverage.
• Step 5. Blow-dry using a brush for added lift and smoothness, or scrunch and allow to air-dry for a more natural finish.
• Step 6. Once dry, adjust the style as desired; do not rinse out.

Pro Tips

• Start with a modest amount of foam and build gradually, especially on fine hair, to avoid over-application.
• Apply a little extra at the mid-lengths and ends if these areas show stronger brassiness.
• For maximum lift, apply foam at the roots and blow-dry using a round brush, directing airflow upwards.
• Use every time you wash for consistent tonal control and to help maintain a fresher, cooler-looking result between salon visits.