Most primers focus only on grip, leaving skin flat or overly matte. Almay Smart Shade CC Luminous Primer SPF15 goes further, creating a smoother-looking canvas, boosting radiance and adding mineral sun protection in one step, so makeup goes on easier and looks fresher for longer.

This primer pairs Titanium Dioxide and Zinc Oxide for mineral SPF 15 broad-spectrum defence, ideal for daily, incidental sun exposure. Niacinamide helps support a more uniform-looking complexion, while Tocopherol (vitamin E) offers antioxidant benefits. Ferments and plant extracts, including Thermus Thermophillus ferment and Polymnia sonchifolia root juice, help support skin’s moisture balance and overall comfort.

The lightweight, silicone-based texture glides on silkily and sets to a luminous, soft-focus finish that feels breathable on the skin. Micro-fine Mica and soft-blur powders help scatter light, minimising the look of uneven texture without heavy shimmer. Makeup applies more smoothly over the top and wears more evenly throughout the day.

Use this as the final step in your morning skincare before makeup. Smooth a small amount over clean, moisturised skin, concentrating on areas where makeup tends to fade or settle. Allow a short moment to set before applying foundation or other complexion products for the most even result.

Mineral SPF 15 helps protect against everyday UVA/UVB exposure without a heavy or greasy feel.Soft-focus diffusers and silicones visibly smooth the look of pores, fine lines and uneven texture.Niacinamide and antioxidants support the look of a more even, comfortable complexion with continued use.Smart Shade CC technology helps subtly even the look of skin while maintaining a natural, luminous finish.

Use under Almay Smart Shade complexion products to create a smoother, more radiant base and help makeup wear longer. It also layers comfortably with lightweight concealers, powders and setting sprays, supporting a polished look with fewer touch-ups.

A luminous mineral SPF primer that smooths, brightens and supports skin, while helping makeup apply better and last longer.

Active ingredients: Titanium Dioxide (4.3%), Zinc Oxide (3.3%)

Inactive ingredients: Aqua ((Water) Eau), Cyclopentasiloxane, Dimethicone, Phenyl Trimethicone, PEG-9 Polydimethylsiloxyethyl Dimethicone, Glycerin, Boron Nitride, Adipic Acid/Neopentyl Glycol Crosspolymer, Trimethylsiloxysilicate, Butylene Glycol, Disteardimonium Hectorite, Dimethicone/PEG-10/15 Crosspolymer, Alumina, Dimethicone Crosspolymer, Methyl Acetylglycyrrhetinoyl Hydroxyprolinate, Thermus Thermophillus Ferment, Alpha-Glucan Oligosaccharide, Polymnia Sonchifolia Root Juice, Tocopherol, Niacinamide, Methylsilanol Hydroxyproline Aspartate, Lactobacillus, Hydrolyzed Triticum Monococcum Seed Extract, Maltodextrin, Sodium Chloride, Potyglyceryl-3 Diisostearate, Methicone, Xanthan Gum, Triethoxycaprylylsilane, Isopropyl Titanium Triisostearate, Polymethyl Methacrylate, Sodium Citrate, Dipropylene Glycol, Sodium Benzoate, Tetrasodium EDTA, Phenoxyethanol, Methylparaben, Ethylparaben, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499)

• Step 1. Apply your usual morning skincare and allow moisturiser to absorb fully.
• Step 2. Dispense a pea-sized amount of primer onto fingertips or the back of your hand.
• Step 3. Gently smooth over the face, focusing on areas with visible pores, fine lines or uneven texture.
• Step 4. Lightly press and roll with fingertips to help the formula mesh with the skin rather than sit on top.
• Step 5. Allow 1–2 minutes for the primer and SPF to settle before applying foundation or other complexion products.
• Step 6. For no-makeup days, wear alone to enjoy soft-focus luminosity and light sun protection.

Pro Tips

• Use a smaller amount around areas with movement, such as around the nose and mouth, to reduce the chance of makeup settling.
• For extra radiance, tap a tiny amount onto high points of the face after foundation as a subtle glow booster.
• If skin is dry, let moisturiser fully absorb, then apply primer in thin layers rather than one thick application.
• Reapply SPF with a separate sun protection product during the day if spending extended time outdoors.