Most powder shadows can feel dry, look flat, or take ages to blend. Almay Intense i-color Shadow Softies delivers a cushioned, velvety wash that smooths over lids in seconds, giving you polished eye definition with minimal effort.

Dimethicone and dimethiconol create a silky, cushioning base that helps the shadow glide on evenly and sit smoothly on the skin. Borosilicate minerals and silica diffuse light to give a soft-focus effect, while coated pigments are designed for even payoff and comfortable, long wear on sensitive eyes.

The texture is a soft, bouncy powder that behaves like a cream, blending out with fingers or a brush in just a few strokes. It sets to a smooth, non-chalky finish that feels barely there, yet holds throughout the day with minimal creasing or fallout when applied over dry lids.

Apply a light layer over clean lids for a soft everyday look, then build where you want more depth. Use fingertips for quick, diffused application or a brush for more precision, pressing the shadow onto the lid before gently blending out edges.

Silicone-based system enhances glide, blendability and adherence on the eyelid.Borosilicate and silica particles provide a soft-focus, light-diffusing finish that enhances eye brightness.Pressed, cushiony texture minimises fallout compared with traditional dry powder shadows.Ophthalmologist-tested formula is suitable for sensitive eyes and contact lens wearers.

Pair with an Almay eyeliner to sharpen definition and an Almay mascara to complete a polished eye look. Apply Shadow Softies over an Almay eye primer or concealer base to further extend wear.

A soft, bouncy shadow that delivers effortless definition, comfort and eye-brightening payoff in one quick step.

Dimethicone, Calcium Aluminum Borosilicate, Silica, Calcium Sodium Borosilicate, Dimethiconol, Aluminum Hydroxide, Sodium Myristoyl Sarcosinate, Methicone, Ethylhexylglycerin, Phenoxyethanol, BHT, May contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 40 Lake (CI 16035), Blue 1 Lake (CI 42090), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ferric Ferrocyanide (CI 77510), Ultramarines (CI 77007), Manganese Violet (CI 77742), Chromium Oxide Greens (CI 77288)

• Step 1. Start with clean, dry eyelids; blot away any excess skincare around the eye area.
• Step 2. Using your fingertip, pick up a small amount of shadow and press it gently onto the lid.
• Step 3. Blend upwards and outwards in soft tapping motions to diffuse any edges.
• Step 4. Build additional layers where you want more depth, allowing each layer to set before adding more.
• Step 5. For more precision, use a flat brush to pack colour near the lash line, then a fluffy brush to soften edges.
• Step 6. Finish with eyeliner and mascara for added definition if desired.

Pro Tips

• Apply over a thin layer of eye primer or concealer and set lightly with translucent powder to maximise wear.
• Use a small detail brush to press shadow along the lower lash line for soft definition without harsh lines.
• For a softer daytime look, sheer the shadow out with a clean blending brush while it is still freshly applied.
• Pat, rather than swipe, when building intensity to reduce fallout and keep the finish smooth.