Most lip glosses focus on shine and neglect comfort, while many balms care for lips but add little visible polish. Almay Colour + Care Liquid Lip Balm bridges that gap with a hybrid formula that delivers luminous gloss, balm-like nourishment and a cushioned feel in one simple swipe.

A blend of petrolatum, beeswax and synthetic wax creates a protective, flexible layer that helps limit moisture loss and shields against daily dryness. Avocado oil and sunflower seed oil condition and soften, while aloe leaf extract and tocopheryl acetate (vitamin E derivative) support smoother, more comfortable lips with continued use.

The texture is silky and plush, gliding on as a liquid with the comforting slip of a balm and the radiance of a gloss. Synthetic fluorphlogopite and fine mineral pigments contribute to a soft, light-catching sheen without heavy shimmer. The formula wears comfortably for hours, maintaining a hydrated feel that invites easy touch-ups.

Use the applicator to smooth the liquid balm across lips, starting at the centre and sweeping outwards. Wear alone for a cared-for, glossy finish or layer over lip colour to add comfort and shine. Reapply as needed throughout the day whenever lips feel dry or you want a fresher, more polished look.

Hybrid liquid-balm system pairs high-shine gloss with conditioning emollients for care and cosmetic payoff together.Occlusive agents and plant oils work in tandem to help reduce moisture loss while improving lip softness.Aloe and vitamin E derivative support a smoother-looking lip surface with ongoing use.Carefully balanced non-sticky film-formers give a cushioned, flexible feel that resists feathering.

Layer over Almay lip colour formulas to add comfort and gloss, or apply on top of a clear or tinted balm for extra nourishment on particularly dry days. It also pairs well with a defining lip pencil to enhance shape while keeping the finish supple and hydrated.

For anyone who wants visible shine with serious lip comfort, this liquid lip balm delivers care and gloss in one step.

Polybutene, Petrolatum, Synthetic Fluorphlogopite, Tribehenin, C10-30 Cholesterol/Lanosterol Esters, Hydrogenated Polyisobutene, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polyglyceryl-4 Isostearate, Calcium Sodium Borosilicate, Persea Gratissima (Avocado) Oil, Helianthus Annuus (Sunflower) Seed Oil, Cera Alba ([Beeswax] Cire D'Abeille), Aloe Barbadensis Leaf Extract, Oryza Sativa (Rice) Bran Wax, Tocopheryl Acetate, Pentaerythrityl Tetraethylhexanoate, Calcium Aluminum Borosilicate, Palmitic Acid, Sorbitan Sesquioleate, Synthetic Wax, Aroma ([Flavor] Flavour), Benzoic Acid, BHT. May Contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499), Yellow 5 Lake (CI 19140), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Carmine (CI 75470), Blue 1 Lake (CI 47090), Bismuth Oxychloride (CI 77163), Red 33 (CI 17200), Yellow 6 Lake (CI 15985)

• Step 1. Begin with clean, dry lips, gently buffing away any loose flakes with a soft cloth if needed.
• Step 2. Swipe the applicator across the lower lip, starting from the centre and gliding towards the corners.
• Step 3. Press lips together to distribute the liquid balm, then use the applicator to refine the upper lip shape.
• Step 4. Add a light second layer to areas that feel particularly dry for extra cushioning and shine.
• Step 5. For added dimension, concentrate a final touch of product in the centre of the lips.
• Step 6. Reapply throughout the day whenever lips feel tight or you want to refresh the glossy finish.

Pro Tips

• Blot lightly with a tissue after the first layer if you prefer a more understated, veil-like shine.
• Apply a thin coat over your usual lipstick to add comfort and a moisturised look without starting over.
• Trace just inside your natural lip line with a lip pencil before application to help minimise any potential feathering.
• Use a small amount on the back of the hand and tap onto lips with a fingertip for a softer, diffused finish.