Most base products ask you to choose between care and coverage; this one is designed to deliver both in one step. Almay Best Blend Forever Makeup pairs buildable foundation with a soft, blending sponge so you can smooth, diffuse and go without extra tools. The result is a naturally even finish that feels more like skincare than heavy makeup.

A blend of humectants such as glycerin, sodium PCA, trehalose and sodium hyaluronate helps attract and hold moisture, supporting a fresher look throughout the day. Niacinamide, licorice root, grape and botanical extracts work together to support a more balanced-looking complexion over time. UV filters, including titanium dioxide and organic sunscreens, provide broad-spectrum SPF coverage for everyday protection.

The fluid, blendable texture spreads easily and melts into skin without leaving a greasy or chalky feel. Once set, it delivers a soft, natural finish that helps diffuse the look of pores and uneven texture. Wear feels breathable and flexible, so it moves with your expressions rather than sitting on top of the skin.

The integrated sponge applicator is designed to shear out or build coverage exactly where you want it. You can sheer it out for a light veil or tap on more where extra coverage is desired. It works equally well worn alone on moisturised skin or layered over your preferred primer.

Built-in sponge tip enables quick, even diffusion without streaks or brush marks.Niacinamide and botanical complex are selected to help support a more uniform-looking complexion with continued use.Hydrating humectant system helps reduce the look of dryness and tightness often associated with long wear makeup.Broad-spectrum SPF from a blend of mineral and organic filters supports daily sun protection in a single step.

For a smoother canvas, apply after your preferred Almay primer and follow with an Almay concealer only where extra coverage is needed. Set with an Almay powder on areas that tend to shine and finish with an Almay setting spray to further extend wear.

A skincare-forward foundation with built-in SPF that delivers blendable coverage, softness and comfort in one effortless step.

Active Ingredients: Homosalate (3.5%), Octinoxate (7.5%), Octisalate (5.0%), Titanium Dioxide (5.3%). Inactive Ingredients: Aqua/Water/Eau, Butylene Glycol, Glycerin, Potassium Cetyl Phosphate, Cetearyl Alcohol, Dimethicone, Steareth-2, Steareth-21, VP/Eicosene Copolymer, Cetyl Esters, Isocetyl Stearate, Tridecyl Trimellitate, Phenyl Trimethicone, Silica, Ascorbyl Glucoside, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Hydrolyzed Glycosaminoglycans, Maris Sal ((Sea Salt) Sel Marin), Morus Bombycis Root Extract, Niacinamide, Polyquaternium-51, Propylene Glycol, Saxifraga Sarmentosa Extract, Scutellaria Baicalensis Root Extract, Sodium Carrageenan, Sodium Hyaluronate, Sodium PCA, Trehalose, Urea, Vitis Vinifera (Grape) Fruit Extract, Alumina, Ethylene Brassylate, Hexylene Glycol, Hydrogen Dimethicone, Lecithin, Magnesium Aluminum Silicate, Polysorbate 20, Propylene Glycol Laurate, Propylene Glycol Stearate, Simethicone, Sorbitan Laurate, Stearic Acid, Tetrasodium EDTA, Triacetin, Xanthan Gum, 1,2-Hexanediol, Caprylyl Glycol, Phenoxyethanol. May Contain [+/-]: Iron Oxides (CI 77491, CI 77492, CI 77499), Mica, Titanium Dioxide (CI 77891)

• Step 1. Shake the bottle gently, then twist to unlock and prime a small amount of makeup into the sponge applicator.
• Step 2. Dot the product onto the forehead, cheeks, nose and chin using the sponge tip.
• Step 3. Use the sponge to blend outwards in tapping and gentle sweeping motions until edges are diffused.
• Step 4. Build coverage by adding thin layers only where extra evening-out is desired, blending between each layer.
• Step 5. Press with clean fingertips to mesh the formula with skin, then allow a minute for it to set before adding other products.
• Step 6. If desired, lightly set areas prone to shine with a translucent powder to further extend wear.

Pro Tips

• Prep with a lightweight moisturiser and allow it to fully absorb to help the formula glide and blend more evenly.
• Use the side of the sponge for larger areas and the tip for around the nose and other detailed zones.
• For extra coverage, tap rather than swipe the sponge, concentrating on areas of unevenness.
• Clean the sponge regularly according to the brand’s guidance to maintain hygiene and a consistently smooth application.