Most concealers simply mask marks and shadows, then crease or cake as the day goes on. Almay Smart Shade Skintone Matching Concealer is formulated to adapt as you blend, giving targeted coverage that looks like real skin and stays comfortable from morning to night.

A flexible silicone base (dimethicone and cyclopentasiloxane) ensures a smooth glide and even lay-down, helping pigment sit seamlessly on the skin. Glycerin, aloe juice and sodium hyaluronate draw in hydration, while niacinamide and antioxidant extracts from ginkgo, green tea and grape seed support barrier function and help defend against environmental stress.

The texture is lightweight and creamy, spreading easily without tugging or patchiness. It sets to a natural, soft-focus finish that diffuses the look of pores and fine lines rather than highlighting them. Once set, it offers dependable, crease-resistant wear under the eyes and on targeted areas of the face.

Use it to brighten under the eyes, disguise localised redness or cover minor imperfections with a few precise taps. The buildable formula lets you layer where needed without a heavy, mask-like effect. For the most seamless result, apply in thin layers and blend promptly before it sets.

Smart Shade technology helps pigment adjust during application for a more natural, second-skin look.Silicone elastomers create a flexible film that resists settling into expression lines and pores.Hydrating agents such as glycerin and sodium hyaluronate help maintain comfort and reduce the look of dryness through the day.A blend of niacinamide, vitamin E and botanical extracts offers skincare support alongside cosmetic coverage.

For a cohesive routine, pair this concealer with Almay Smart Shade foundation for all-over evening and a unified finish. Set with a light dusting of Almay powder on areas prone to shine to further extend wear without sacrificing a natural look.

A smart, skincare-infused concealer that adjusts as you blend, giving natural-looking coverage with a soft, comfortable finish.

Aqua/Water/Eau, Cyclopentasiloxane, Dimethicone, Tribehenin, Peg-9 Polydimethylsiloxyethyl Dimethicone, Phenyl Trimethicone, Glycerin, Boron Nitride Trimethylsiloxysilicate, Disteardimonium Hectorite, Dimethicone/PEG-10/15 Crosspolymer, Butylene Glycol, Nylon-12, Sodium Chloride, Ginkgo Biloba Leaf Extract, Panax Ginseng Root Extract, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Niacinamide, Sodium Hyaluronate, Hydrolyzed Glycosaminoglycans, Centaurea Cyanus Flower Extract, Vitis Vinifera (Grape) Seed Extract, Melanin, Aloe Barbadensis Leaf Juice, Polyester-1, Polyglyceryl-3 Diisostearate, Xanthan Gum, Triethoxycaprylylsilane, Dimethicone Crosspolymer, Dimethiconol, Silica Dimethyl Silylate, Methicone, Tetrasodium EDTA, Maltodextrin, Dipropylene Glycol, Sodium Citrate, Tocopherol, Propylene Glycol, Phenoxyethanol, Methylparaben, Ethylparaben. May contain [+/-]: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499)

• Step 1. Begin with cleansed, moisturised skin and allow your skincare to fully absorb.
• Step 2. Apply a small amount of concealer directly to areas of concern, such as under the eyes, around the nose or on blemishes.
• Step 3. Using your ring finger, a small brush or a damp sponge, gently tap and blend the edges until the product appears seamless.
• Step 4. Build coverage gradually by adding thin layers only where extra correction is needed, blending after each layer.
• Step 5. Allow the concealer to set for a few seconds, then lightly press a translucent powder over areas prone to creasing or shine.
• Step 6. Complete the rest of your makeup as usual, avoiding heavy additional layers over concealed areas.

Pro Tips

• Warm a small amount between your fingertips before application to enhance spreadability and help it meld with the skin.
• Apply concealer after foundation so you use less product and keep coverage looking natural.
• When concealing under the eyes, keep product away from the very outer corner to minimise creasing through expression lines.
• For redness around the nose or chin, blend slightly beyond the area of concern so there is no visible edge.